Design Objective  |  Unique Typeface Creation  |  Digital Typeface  |  Specimen Book
The intent of this project was to conceptualize and develop a unique typeface. The typeface was delicately hand-rendered and then digitized through Adobe Illustrator by emphasizing letter relationships. The typeface was then used to develop a typeface specimen booklet to not only showcase the type but to elaborate on the typographical anatomy.
Vaudeville
Unique Typeface Creation  |  Digital Typeface  |  Specimen Book

Design Brief
The name was derived from the 1920s, when Vaudeville was a popular form of theatrical shows. This drove the overall design aesthetic for developing the typeface. Vaudeville is a creative typeface that is classified as a geometric slab serif. However, this typeface also shows traits that similar to that of humanist and modern style serifs. 
It has an art-deco aesthetic that is depicted in the strokes of each letterform. This typeface has hairline serifs that protrude out further than a typical humanist style serif does. There are no brackets that connect the stems to the serif. This is why it is classified as a slab serif. There are dramatic angles in the crossbars as shown in the A, E, and H letterforms. The bowls and counters show no signs of stress as they are built from circular shapes to provide a geometric appeal in the curvatures. The A, V, and W each have the same angular strokes in the stems of the letterforms. The descenders as seen in g, j, q, and y have a curved swash that is also replicated in the ascender of the letter f. 
The specimen booklet elaborates on the decorative elements in the typeface’s anatomy. It shows how each of the uppercase letterforms was built from the 0, N, A, R and S and how the lowercase letterforms were constructed out of o, n, v, and s. The specimen booklet also showcases the typeface being used creatively in correspondence with a complementary pattern. 
Vaudeville
Published: